A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.
The business goals may be defined for for-profit or for non-profit organizations. For-profit business plans typically focus on financial goals, such as profit or creation of wealth. Non-profit, as well as government agency business plans tend to focus on the "organizational mission" which is the basis for their governmental status or their non-profit, tax-exempt status, respectively—although non-profits may also focus on optimizing revenue. The primary difference between Profit and Non-Profit organizations is that "For Profit" organizations look to maximize wealth versus Non-Profit Organizations, which look to provide a greater good to society. In non-profit organizations, creative tensions may develop in the effort to balance mission with "margin" (or revenue). Business plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community. When managing a business, a business plan, or B-Plan, is often confused with the term Marketing Plan. When the existing business is to assume a major change or when planning a new venture - a 3 to 5 year business plan is essential.
Business Standard
Business Standard is an Indian financial daily newspaper published by Business Standard Ltd (BSL) in two languages, English and Hindi.
The main English-language edition comes from 12 regional centres - Mumbai, New Delhi, Kolkata, Bangalore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Pune, Lucknow, Bhubaneswar, and Kochi - and reaches readers in over 1,000 towns and cities across India.
Started in 1975 in Kolkata by the Ananda Publishers group, Business Standard was hived off as a separate company in 1996.
It was then bought by Mumbai-based financial investors led by the Kotak Mahindra Bank, after which began a phase of rapid expansion with the launch of new editions.
Personnel
T. N. Ninan was editor from 1993 to 2009, when he took up the editorship of The Economic Times. In January 2010, Ninan became chairman and editorial director of BSL and was succeeded as editor of Business Standard by Sanjaya Baru.
Approximately 200 people are employed in the editorial team, including well-known Indian journalists AK Bhattacharya, Sunil Jain and Shyamal Majumdar.[1]
In establishing a pedigree of strong financial journalism, Business Standard also publishes articles by Bimal Jalan, former governor of the Reserve Bank of India; Shankar Acharya, former chief economic advisor to the Government of India; Deepak Lal, professor of economics, UCLA; Suman Bery, director-general, National Council of Applied Economic Research; Abheek Barua, chief economist of HDFC Bank; Nitin Desai, former chief economic advisor and former under-secretary general at the United Nations; Surjit Bhalla, chairman of OXUS; Arvind Subramanian, professor at the Peterson Institute for International Economics; M. Govinda Rao, director of National Institute of Public Finance and Policy; AV Rajwade, foreign exchange consultant; and Arvind Singhal, chairman, Technopak Advisors
